According to the provincial tourism office of Bali, the official number of tourist arrivals for 2014 reached 3.76 million in 2014. An increase of 14.94 per cent over 2013. The target for 2014 was 3.5 million and for 2015 the target of 4 million tourists for this year should be realized. Australian tourists reached 991,024 in 2014. China ranked second with 586,197 visitors and Malaysia came in third with 224,962 arrivals during 2014.
