World’s largest international serviced residence operator, Ascott Limited, will soon open a new hotel located on Kuta Beach later this year.

Ascott Limited, established a franchise agreement with PT Menara Permata Propertindo, who will operate the 194-unit Citadines Kuta Beach Bali. Ascott Limited chief executive Lee Chee Koon, said the franchise agreement marks a new milestone for the 30 year old business. Franchising, will be one of Ascott’s growth drivers going forward with our future plans. It will also allow us to build our scale rapidly in our existing markets and expand into new markets.

With franchise agreements, we have added two more cities to our portfolio, which has now reached 85 cities around the world. Mr. Lee said, traditionally, Ascott properties attract expatriates and business travellers. With the opening of “Citadines Kuta Beach Bali”, our guests will be able to enjoy the familiar homely environment, which Ascott provides in other renowned destinations.